Our clients are always looking for ways to increase their search rankings and drive more traffic to their website. One of the most effective ways to do this is to build regular inbound links to your website from other authoritative websites. This will tell search engines like Google that your site is an authority in your industry so the more inbound links you have from authoritative sites, the better your website will rank.
Position your business as an expert in your industry by creating authoritative content like white papers, reports and surveys that will garner organic links from relevant influencers and media. If you’re a B2B company, you could develop a study using customer data like Hiscox and release it to the media with a topical news hook which will increase the chances of getting a link from them. Ensure you submit your content to relevant bloggers and publishers and look at guest posts opportunities with high profile publishers who share the same audience as your brand. Often publishers who accept guest blog submissions will allow you to link back to your website as well as social media platforms.
CO-MARKETING AND INFLUENCER PARTNERSHIPS
There are several examples of fantastic brand partnerships that have helped both brands build links to their respective websites. By working with a complementary business who shares the same audience and values as your brand, you will benefit from a broader reach and more opportunities to get inbound links for your website. Smart Insights, a UK based digital marketing software firm partnered with the globally revered Hubspot on their content marketing report which drove a significant amount of high-quality links to the lesser-known Smart Insights. For increased amplification, you could even partner with a leading influencer in your sector who can act as a brand ambassador and write about your business in exchange for incentives.
Research has shown consistently that journalists and bloggers prefer to receive visual content like infographics from brands, as this type of content is more likely to engage their readers. Infographics are a fantastic way of repurposing data or research in an illustrative form in order to gain social shares and more importantly links. The most popular infographics share humourous or interesting information, with interactive infographics even more likely to illicit links from readers and publishers alike.
RESOURCES, TEMPLATES AND GUIDES
Whether you are in the B2C or B2B sector, your business should always be creating content that advises, educates, informs and entertains. Add value to your content and increase links by creating useful and practical reference guides your customers will bookmark and link to. If your audience is a corporate one you can create helpful resources and templates that will make their life easier and that they can constantly return to as well as share with their peers. Resources are a fantastic source of evergreen content as they rarely date so can be repurposed and promoted months after creation. If you create templates and guides, ensure they are easily sharable and downloadable as that will go some way to increasing the likelihood of users linking to it.
Discover how Polkadot Digital can help your business increase website traffic and SEO rankings by booking your free consultation today