LOYALTYLION
Collaborated with B2B partners on webinars resulting in leads from leading ecommerce retailers including Skinny Dip
LOYALTYLION
Loyalty ecommerce platform wanted to revamp customer rewards sector
BRIEF
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Polkadot Digital was asked to devise a content marketing plan that would feature thought leadership content to appeal to B2B prospects
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SOLUTION
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A webinar series was launched ahead of a live ecommerce conference to introduce prospects to the loyalty software LoyaltyLion provided featuring live demos and customer testimonials acting as social proof
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RESULTS
After following up with conference and webinar attendees, meetings were secured with online retailers like Skinny Dip who went on to become one of LoyaltyLion’s biggest client
"We were really pleased with the creative ideas including webinars that Polkadot Digital brought to us which really helped drum up business and ultimately led to us securing our biggest client yet."
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Charlie Casey
CEO, LoyaltyLion