DIGITAL PR
SECURE TARGETED MEDIA COVERAGE
We will seed your press release or infographic to our extensive network of targeted bloggers and journalists, many of whom we have built long-term relationships with. There are several creative ways of gaining trust with key influencers who will act as brand evangelists to promote your products or services. We can collaborate with them on a content marketing campaign, invite them to a special blogger event or send them complimentary gifts for reviews. Effective digital PR can be a tedious and labourious task, so let our skilled team of outreach strategists and PR specialists do all the hard work for you.
OUR PROCESS
OUTREACH RESEARCH
CONTENT PROMOTION
After receiving or creating your content, we will build a targeted list of journalists and bloggers who are most likely to show interest. You are welcome to review and approve this list ahead of our outreach activity.
Your content will be submitted to targeted media who will be contacted regularly to gauge their interest in your content and confirm publication dates. Small businesses can benefit greatly from gaining positive media coverage that money can't buy.
PERFORMANCE
RETURN ON INVESTMENT
We will measure the success of the PR activity by taking into account inbound links to your website, social media signals and overall traffic. At the end of each month, you will receive a report detailing the performance of the PR activity by analysing the number of media outlets and bloggers who linked back to your website’s content.
Traditional forms of advertising can run into the thousands, but a favourable piece of PR acts as free advertising which is often invaluable. If your product is subsequently endorsed by a key influencer in a review, the website traffic and leads generated from that will far outweigh the small cost of the campaign’s implementation.