CONTENT
COPYWRITING THAT ENGAGES
Polkadot Digital understands the challenges that face small businesses who often don’t have the time or the expertise to create website copy or blog posts. Our content package features a variety of content types including thought leadership, infographics and landing pages; this ensures you have enough rich content to boost your brand visibility. Additionally, our range of copywriting services including product descriptions and newsletters provides you with plenty of rich SEO optimised content to drive continued conversions.
OUR EXPERTISE
EDITORIAL CALENDAR
CONTENT CREATION
We will research your website, industry and competitors to generate engaging content topics for each month. You will be asked to review these topics and suggest your own ideas if there is something specific you wish to cover.
Your blogs, thought leadership and web copy will be expertly crafted using keywords relevant to your business and target audience. We will work to brief and brand guidelines to create content that reflects your tone of voice.
PROMOTION & AMPLIFICATION
MEASUREMENT & PERFORMANCE
Content can only reach its full potential when it's promoted to your customers and industry. Your content will benefit from social media promotion and distribution to targeted press and bloggers to secure brand awareness and visibility.
We will monitor Google Analytics to pinpoint the content that is driving the most referrals to your website. Ultimately, we will be able to identify the content types that lead to greater web conversions.