CATALYX

Devised an email drip campaign targeting global FMCG brands 

BRIEF

Data analytics firm Catalyx  wanted to increase their reach to other household brands with a CRM email campaign to drive awareness of their services

SOLUTION

Polkadot Digital devised a targeted drip email campaign promoting thought leadership content to reach cold prospects who would typically need consumer surveys when launching new products

RESULTS

Using downloadable resources as gated content, Polkadot Digital were able to collect a significant number of leads to feed into a CRM email campaign ultimately leading to sought-after meetings with HTC and Reckitt Benckiser

"We turned to Polkadot Digital to devise an email campaign that would drive more qualified leads for the business and to reach large prospective clients we have been trying to win. By using thought leadership content to drive lead generation, we were able to boost our sales calls and overall qualified leads significantly."

Guy White
Founder, Catalyx

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