CATALYX
Devised an email drip campaign targeting global FMCG brands
Crowdsourced consumer research specialists providing unique insights
CATALYX
BRIEF
Data analytics firm Catalyx wanted to increase their reach to other household brands with a CRM email campaign to drive awareness of their services
SOLUTION
Polkadot Digital devised a targeted drip email campaign promoting thought leadership content to reach cold prospects who would typically need consumer surveys when launching new products
RESULTS
Using downloadable resources as gated content, Polkadot Digital were able to collect a significant number of leads to feed into a CRM email campaign ultimately leading to sought-after meetings with HTC and Reckitt Benckiser
"We turned to Polkadot Digital to devise an email campaign that would drive more qualified leads for the business and to reach large prospective clients we have been trying to win. By using thought leadership content to drive lead generation, we were able to boost our sales calls and overall qualified leads significantly."
Guy White
Founder, Catalyx